Redesign Work with Fred Cho
Redesign Work. Reimagine Life.

Latest

12
Apr
I Thought I Needed Work-Life Balance. I Was Wrong.

I Thought I Needed Work-Life Balance. I Was Wrong.

Imagine that starting tomorrow, you no longer work. How does that make you feel? If you feel relieved, here'
4 min read
05
Apr
Beyond Success: Dr. Melissa Barnett on Giving Back and Uplifting Others

Beyond Success: Dr. Melissa Barnett on Giving Back and Uplifting Others

Of all the fantastic optometrists I've met through my creative work, Dr. Melissa Barnett certainly stands out as
4 min read
29
Mar
From Clinic to Global Impact: Dr. Diane van Staden's Path to Alignment

From Clinic to Global Impact: Dr. Diane van Staden's Path to Alignment

Dr. Diane van Staden's fascinating career transformation didn't begin with a carefully mapped plan. It began
5 min read
22
Mar
Permission to Slow Down

Permission to Slow Down

I was enjoying a breakfast with a colleague on a weekday when I realized something: We may not be rich
3 min read
15
Mar
When Beauty Trends Meet Eye Health: How Dr. Janice Luk Is Bridging Two Industries

When Beauty Trends Meet Eye Health: How Dr. Janice Luk Is Bridging Two Industries

Dr. Janice Luk’s career has always been marked by curiosity—but lately, that curiosity has evolved into something bigger:
3 min read
08
Mar
How to Start a Non-Clinical Role as an Optometrist

How to Start a Non-Clinical Role as an Optometrist

Starting a non-clinical path is shockingly simple. There's no certification marathon. No five-year master plan. It’s just
5 min read
01
Mar
From Dentistry to Coaching: Dr. Laura Brenner

From Dentistry to Coaching: Dr. Laura Brenner

After a decade of practicing dentistry, Dr. Laura Brenner made a bold decision that surprised everyone: she walked away from
5 min read
22
Feb
Fitting In, Fitting Out: The Doctor's Professional Journey

Fitting In, Fitting Out: The Doctor's Professional Journey

A colleague 5 years out of school recently shared something that stopped in my tracks: "Is this all there
3 min read
15
Feb
Dr. Sandra Chiu's Bold Career Pivot

Dr. Sandra Chiu's Bold Career Pivot

Sandra and I worked together for years at a busy Toronto clinic with 3 lanes running non-stop. On the rare
4 min read
08
Feb
Why Every Optometrist Should Add a Non-Clinical Role

Why Every Optometrist Should Add a Non-Clinical Role

One of the biggest—yet least discussed—drivers of burnout in optometry is clinical repetition. Optometry is an amazing profession,
4 min read